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At what point does advertising become content, helpful, and annoying?
The New York Times today has an article about real-time bidding for advertising. The idea is that once people make purchases, their behavior is tracked and auctions start going off to be able to...
View ArticleSocial media and real results an oxymoron?
Just read this article in Mashable, “How Startups are Using Social Media for Real Resultsâ€. The basic premise: startups should make social media the centerpoint of their communication tools, as...
View ArticleSocial Business or Social Bust?
Is your business a Social Business, or a Social Bust? This great article by Drew Neisser in @FastCompany (http://bit.ly/q0iOF2) should make you question whether your company is simply waving at social...
View ArticleFuture of Social Biz?
The Future of Social Business, or just unfocused? It was announced today, http://selnd.com/qcySJG – that Walmart, bought One Riot, those with the “Killer Social Targeting Engine” (their words not...
View ArticleSocial Depth vs. Social Breadth
We’ve been shouting for a couple of years now that the current method by which advertisers and agencies look at the consumer engagement model has been upside down and needs to be reexamined. We’ve had...
View ArticleAre you Hassel Mapping? Maybe you should be.
Just read an interesting article in @FastCompany by Adrian Slywotzky – http://bit.ly/ojIifG – that explains how companies can really improve their offering or service by ‘hassle mapping’ the experience...
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Facebook’s new just-in-time advertising
At the F8 conference, Facebook announced an endless flurry of upgrades. New profile pages, new news feeds, a personal timeline, and an active feed as to what all your friends are doing right now on...
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Is this the most effective form of advertising?
We see and hear a lot of advertising messages every day. If you try to look for a definitive number as to how many, you’ll get answers that vary from about 1,500 up to 5,000 advertisements per day....
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